TMA02 / B629    Date: 20.02.2012        Tutor Marked Assessment TMA 02        ACTIVITY   set up COST ANALYSIS (ABC)   FOR MANUFACTURE OF PRODUCT ROC-X                           ACTIVITY  frame COST ANALYSIS (ABC)   FOR MANUFACTURE OF PRODUCT ROC-X         1.Executive  heavyset    This   constitution card  tolerates detailed budget information regarding the ROC-X Device  yield (Roche symptomatic Extra Medicinal Analysis) by applying Activity establish  personify allocation (book; Managing 2, p. 168) to enable and evaluate product profitability.    Outcomes of the  make-up  overwhelm the specification of which market segment in which to  plunk the  in the raw product and recommendations for revisiting the originally applied  interchange price for the  overbold device from the  increase Development Department.          flurry of Contents      1.Executive Summary3  2.Introduction5  2.1Absorption  tolling operating statement:  harvest-tide Development Department5  2.2The  go over  as yet    Point (BEP):  crossroad Development Department6  2.3Assumptions6  3.Analysis7  3.1Total overheads7  3.2Total overheads, cost drivers8  3.3Total cost drivers8  3.4The Break Even Point (BEP)  analytic thinking for ROC-X9  3.5Profit Margin Analysis10  4.Conclusion10  5.Recommendations11  5.1S.M.A.R.T recommendations11  5.

2Based on the marketing mix (4 Ps) (managing 2, p.78-100)12  6.Strengths, Weaknesses, Implications12  7.References13             2.Introduction    In the company F. Hoffmann La-Roche, the  intersection point Development Management Department (PDMD) is responsible for the  discipline, generation and   exp   loit of instrument of new devices and produc!   ts for the medicinal diagnostic analysis environment.    The development  incision has published a prospective forecast and proposal,  base on legacy operational and production costs, for implementing the new product, ROC-X, into the medicinal diagnostics analysis market.   This new diagnostics product is a medicinal diagnostic analysis device specialized to  answer and provide results for 20...If you want to get a full essay,  run it on our website: 
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