Case Study Example

SUMMARY OF IMPORTANT FACTS: Orange Clockworks Company (OCC) is losing its grip on the alarm measure market. Sales leveled in 1980 after a steady increase. Sales rescue since vomitped by $1 one thousand thousand after a peak of $17.5 million. The agent for the gross taxation drop is a trend away from alarm clock to clock radios. OCC did not become aware of the trend until it had modify sales significantly. The marketing manager blames the lost sales on the little marketing budget and drop of research and maturation by manufacturing. The manufacturing manager blames marketing for not understanding their customers to continue their unavoidablenesss. A microcomputer was purchased in 1980 to do basic explanation and armory way. The computer outline was never expanded into an reading system to support and keep management informed. Mr. J. L. Pelzer is the president of OCC and the grandson of the founder. He and his family straightway control approximately 80 percent of the firms stock. riddle The companys managers have been light in terms of their product line. They have failed to realize the enormousness of keeping up with their customers needs and providing products to invite those needs.

The primary reason for this failure to satisfy the customers needs seems to be a lack of communication among the managers and the lack of a honourable information system. ANALYSIS at that place are two basic ways to solve the management problems - (1) get hot managers or (2) improve the existing managers by an educational program. (1) The master(prenominal) advantages of replacing two or more(prenominal) vice-presidents (an! d perhaps other bring low managers) are: A. The action would be quick and decisive. It would impress both OCC managers with the seriousness of the problem and the intention of Pelzer to solve it. 2 B. permutation could be very thorough. Everyone who is deficient could be replaced. Pelzer could start with a completely improved team of managers, without the need for retraining. Getting in all new managers does...If you want to get a full essay, roam it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay